It doesn’t take long to look at their posts and I see a familiar glaring mistake. People have traded in their personal authenticity for being a marketer or salesperson on their social media.
Let’s understand that Social Media is “social” they are not business platforms or billboards. The psychological motivations for why people are there is to make human connections and build or rebuild human relationships.
Our humanity is what makes us authentic. As bizarre as it may sound to people the fact of the matter is we are interested in what you had for dinner, or where you went to dinner, how you are feeling, what you are thinking personally. Why?
The one thing that binds us together as humans is the fact that we connect to people on an emotional level. For humans there is freedom in knowing that there is someone that we know who likes what we like, or perhaps likes’ something different, feels the way I do, or thinks similarly to me. Those little mundane messages may seem unimportant to you, but they are part of how we connect and relate as humans.
When you get businessy or salesy you have turned off all human connection. There is nothing relational about a post like that. There is nothing to draw us in emotionally. We all know what you are doing…you are trying to sell us something, someone, or you and that is not relational. As a matter of fact by doing this you have become the telemarketer of social media…and we will put you on the do not post list. How do we do this? We hide you, block you, uncircle you, disconnect from you, unfollow you, or defriend you. What is more now you have a word of mouth negative reputation that your business cannot afford.
Understand if you want your business to be the most successful then you need to interact in an authentic way. Not looking for something, not wanting something in return, but being the real human being that you really are with all it’s foibles, faults, and fun.
If you want the most out of social media then be you. The you that we meet on the street, in the bar, in the restaurant, at the coffee shop that we talk to laugh with, go on the journey with, and listen to their personal stories. You then motivate us to want to know more, learn more about you, and most of all trust you and that is the person and the business we really want to do business with.