It’s a great question. It’s not a simple answer either. There are so many factors that determine “coolness”. And the fact is what is “cool” to one person may be pretty “lame” to the other person.
It has very little maybe even nothing to do with age
Hold on, before you think this is an “age” thing it is not. Your “confirmation bias” may be kicking in because you think that every person below 40 finds Facebook “uncool” while every person above 40 believes Facebook is as cool as the underside of your pillow. It makes sense right that people do not use or want to be associated with things that are not cool. So if Facebook is so “uncool” to those under 40 than the graph (see above) should not indicate that 52% of the users are 34 years of age and under. In fact what we see is only 20% of users are over 45 years of age. Pretty safe to say…we can throw the age theory out the window.
So is Facebook cool or not so cool?
I do not have a definitive answer to that question, but one thing is for certain there are nearly 1.5 billion people using it. People do not use something or associate themselves with something that is typically uncool, especially a public forum like Facebook.
Recently Business Insider went to Austin Texas to ask the question is Facebook cool? If you look at the respondents you might think it is age related…but remember it’s only a video and clearly the statistics do not back up what the video makes it look like. That is it is an age issue. As I have often said, “one person’s cool is another person’s lame…or vice-versa” None the less the video is an interesting peak at people’s perceptions of Facebook. Although limited in scope it does give us perspective.